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ASHTA
TYPE
Men's Hair & Skincare Product Brand
LOCATION
Global
ABOUT
Ashta is a wellness and lifestyle brand inspired by ancient wisdom, elemental energies, and the connection between mind, body, and nature. Rooted in self-discovery, the brand encourages individuals to reconnect with their primal instincts.
SERVICES
Strategy, Brand Identity, Product & Packaging, Website, Marketing
Rooted in ancient wisdom, numerology, and the elemental forces that shape human energy, Ashta was created to awaken our most primal instincts. Every aspect of the brand was intentionally crafted to connect symbolism, artistry, and modern design. We led the development from concept to execution, including brand strategy, naming, custom logo design, visual identity, website design, product packaging, signage, and marketing. The identity features custom typography built around symbolic angles and numerology, alongside handcrafted brushwork created in collaboration with a traditional Japanese Shodo artist. Each element was designed to function independently while contributing to a unified visual system that feels raw, sophisticated, and deeply intentional. This meticulous approach earned Ashta a Gold Award for logo design at the international MarCom Awards.
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