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CONTINUUM CYCLING
TYPE
Cycling Apparel Brand
LOCATION
Lancaster, PA
ABOUT
Continuum Cycling is a family-founded cycling apparel brand based in Lancaster, Pennsylvania, creating performance-driven jerseys inspired by a shared passion for cycling, community, and connection.
SERVICES
Brand Identity, Jersey Design
Built by two brothers and their father in Lancaster, Pennsylvania, Continuum Cycling was born from a shared passion for the sport that keeps them connected. More than another cycling apparel brand, Continuum represents the relationship between movement, performance, and community. We developed a custom logo and comprehensive visual identity rooted in the mechanics of cycling, incorporating subtle chain-link details, handlebar-inspired forms, and typography designed to flow with intention. Working alongside a former Nike apparel designer, we extended the identity into custom cycling jersey designs that balance performance with individuality. The result is a bold, cohesive brand built for riders who value precision, purpose, and the ride itself.
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