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FLOW STATE CREATIVE
TYPE
Photo & Video Agency
LOCATION
New York, NY
ABOUT
Flow State Creative is a New York City-based sports photography and videography collective creating visual content for major brands, athletes, and cultural figures, with work spanning sports, fashion, and entertainment.
SERVICES
Brand Identity
From the energy of elite athletics to the culture surrounding it, Flow State Creative captures movement in its most compelling form. This New York City-based photography and videography collective works with major brands, athletes, and cultural figures, including projects for Sol de Janeiro and the Olympics. We developed a custom logo and comprehensive visual identity that reflects their intersection of sport, storytelling, and creative expression. Inspired by nostalgic sports editorial design, the identity combines expressive serif typography, subtle movement within the letterforms, and a refined, earthy color palette. The result is a flexible brand system that feels equally at home in high-performance sports, fashion, and contemporary culture.
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